Reference video, 2:12
Two minutes, in English, on what makes a media professional. It shows my editing, sound design, motion graphics and photography.
Made for RYZE’s Social Media Ads editor role. Each one builds on a format that is working in RYZE’s ad account and has two hooks to test.
Unofficial spec work, not affiliated with RYZE.
“My son drew our family. Guess which one is me.”“This is how my son sees me… at 2 pm.”
“Coffee bloat?”“POV: your belly after coffee #3”
“6 mushrooms. 1 cup. Here’s why each one’s in there.”“Does mushroom coffee taste like mushrooms? Nope.”
“Over a million happy customers. Here’s why.”“Up to 50% off, plus free gifts?”
Before cutting a frame, I studied what already works for RYZE.
Sources: Meta Ad Library (about 1,700 active US video ads, sorted by impressions), Motion’s summary of RYZE’s ad library, ryzesuperfoods.com and RYZE’s job posts, October 2026.
RYZE’s highest-impression videos are animated stories with the product placed mid-story. People stay for the story, not for the AI.
The DrawingThe longest-running short ads, live since April, are 6 to 10 second offer banners built on one belly metaphor.
Bye Bye BloatOffer-first banners make up 34% of RYZE’s ad library, followed by listicles at 11% and headline ads at 10%.
What’s in the CupTaste, jitters, the 2 pm crash, bloating and not wanting to give up coffee. Every hook on this page answers one of them.
1,000,000+Only wording RYZE already uses on its site and in its ads. None of the claims RYZE retired in 2025, nothing about sleep or disease, and every review quoted word for word.
Every frame is drawn by code and rendered one by one, with real physics for the falling letters and review cards. Built with AI-assisted tools.
Only the opening seconds change, so a hook test measures the hook and nothing else.
Every sip, stretch and thud has its own sound. Voice-overs were generated with ElevenLabs and cut to the beat.
Three 5-second scenes in The Drawing come from CapCut’s Seedance 2.0 Mini. The RYZE bag is always the real product photo.
Text stays clear of the TikTok and Reels buttons, and the key message fits a 4:5 crop for Meta Feed.